Let's Talk Revenue

E-Commerce Director · Google Ads Certified · 20+ Years

Doug
Duguay

When good enough isn't good enough anymore.

You already know something isn't working. Maybe your ad spend keeps climbing but revenue isn't following. Maybe your organic rankings have plateaued. Maybe you hired an agency that made you comfortable with results that should have made you uncomfortable. That gap between where you are and where you could be — that's exactly where I work.

$1.4M
Peak Annual Revenue Built
4.62×
ROAS Delivered
$400K
Cycling Love — 11 Months
See the Results Get in Touch
Doug Duguay
R&O
$500K+ in 6 months — Solmate Socks 200% YoY Growth — SLG Design $1.4M Built from $0 — Bicyclinghub.com $400K in 11 Months — Cycling Love #1 Google Maps — 6+ Years — Northwest Telecom NY Times Wirecutter Feature — Robotic Lawn Mower $500K+ in 6 months — Solmate Socks 200% YoY Growth — SLG Design $1.4M Built from $0 — Bicyclinghub.com $400K in 11 Months — Cycling Love #1 Google Maps — 6+ Years — Northwest Telecom NY Times Wirecutter Feature — Robotic Lawn Mower

Platforms & Tools

Google Ads Certified
Meta Ads
Shopify
Amazon
Klaviyo
Analytics
Doug Duguay on a mountain bike in old growth forest

Old growth forest, Pacific Northwest — 5,000+ miles per year

About

Built From
The Ground Up.

There was no playbook — just the work.

Most digital marketers optimize campaigns. I've owned P&Ls, made payroll, managed warehouses, and felt every bad month personally. I built Bicyclinghub.com from $0 to $1.4M in annual revenue and launched Cycling Love to $400K in 11 months — solo, from scratch, with full accountability for every decision.

That experience makes me a fundamentally different kind of operator. When I audit your Google Ads account, I'm not looking at metrics in the abstract — I'm thinking about margin, inventory, and what that wasted spend actually costs a real business. When I rewrite your Amazon listings, I'm thinking about returns, customer expectations, and lifetime value.

I'm also an endurance athlete who rides 5,000+ miles a year. That same obsessive mindset — researching every detail, demanding quality, refusing to settle — is exactly what I bring to every e-commerce engagement. I understand the customer who cares deeply about gear and will pay a premium for excellence, because I am that customer.

Based in Seattle, Washington. Open to director-level roles, strategic consulting engagements, and speaking opportunities.

Google Ads Certified $500K+ Client Revenue Shopify Plus 200% Amazon Growth Amazon Seller Central Klaviyo $1.4M Built from $0 GA4 20+ Years E-Commerce Featured in Wired · Practical Ecommerce

What I Do

Services

I work with brands who are done settling. Whether you need to replace an underperforming agency, scale a profitable campaign, or build an e-commerce operation from the ground up — I deliver results that show up in revenue, not reports.

01

E-Commerce Strategy & DTC Operations

Full-stack e-commerce leadership — Shopify builds, platform migrations, conversion rate optimization, merchandising strategy, email marketing, and P&L management. Built multiple businesses from $0. I know what it takes end-to-end.

02

Google Ads & Performance Marketing

Full audit, restructure, and ongoing management of Google Ads accounts. Performance Max, Shopping, Search, and Display. I eliminate wasteful spend on day one and build campaigns around your product's actual strengths. Certified and hands-on.

03

Amazon Marketplace Optimization

Comprehensive Amazon presence overhaul — listing copywriting, title optimization, A+ content, advertising restructuring, and review strategy. I've rewritten 325 listings in 3 weeks and driven 200% YoY growth. Every word earns its place.

04

Brand Storytelling & Copywriting

Premium product copy that educates, differentiates, and converts. From luxury leather goods to cycling apparel, I find the brand story competitors aren't telling and build it into every touchpoint — product pages, ads, email, and A+ content.

05

SEO & Content Strategy

Technical SEO, keyword strategy, and content development that drives organic revenue — not just traffic. Achieved #1 global Google rankings for competitive terms. Earned a NY Times Wirecutter feature through SEO content alone.

06

Agency Replacement & Audit

If you suspect your agency is underperforming, you're probably right. I conduct comprehensive audits of existing accounts, identify wasteful spend immediately, and implement a strategy that actually reflects your business economics. No retainer required to start.

Speaking

Available for Speaking
Engagements

  • →
    From $0 to $1.4M: Building a DTC E-Commerce Business
    The unfiltered story of building Bicyclinghub.com — what worked, what failed, and what the data actually showed.
  • →
    Replace & Outperform: When to Fire Your Agency
    How to audit your advertising accounts, identify waste, and know when it's time to make a change — with a framework for doing it right.
  • →
    Amazon in Plain English: Listings, Ads & the Algorithm
    Practical strategies for small and mid-size brands to compete on Amazon — without enterprise budgets.
  • →
    The Endurance Mindset in Business
    What 5,000 miles a year on a bike teaches you about long-term strategy, data-driven decisions, and knowing when to push.

Book Doug

Available for conferences, company events, podcasts, and industry panels. Topics span e-commerce strategy, performance marketing, entrepreneurship, and the intersection of endurance sport and business.

Inquire About Speaking
$1.4M
DTC Revenue Built from Zero
$500K+
Client Revenue in 6 Months
4.62×
Return on Ad Spend
300K+
Orders Shipped Globally
20+
Years in E-Commerce

Proof of Work

Case Studies

Google Ads · Performance Max · Agency Replacement

Solmate Socks

Replaced a $6,500/month agency in July 2023. Rebuilt their entire Google Ads strategy around visual product strengths — transitioning from text ads to Performance Max and Shopping campaigns. Eliminated $20,000+ in annualized wasteful spend on day one. Scaled daily budgets from $800 to $2,500 during peak windows. Dominated holiday search results with 4 of 6 top placements for "beautiful socks."

$500K+
Revenue in 6 Months
+47%
YoY in Peak Month
4.62×
ROAS Achieved
View Full Case Study
Solmate Socks November 2023 — $327,504 total sales, up 47%

Amazon · Listing Optimization · A+ Content · Advertising

SLG Design

A South Korean leather goods manufacturer with exceptional products and unreadable Amazon listings. In three weeks I manually rewrote all 325 listings — transforming broken English into compelling narratives built around Italian leather heritage and vegetable-tanning craftsmanship. Simultaneously overhauled their advertising strategy from broad match to automated product targeting on top-rated SKUs.

+58%
YoY Sales — First Month
+200%
YoY Growth by Project End
325
Listings Optimized
View Full Case Study
200%
Year-over-year growth
Amazon · US & Canadian Markets

DTC · Founder · P&L Ownership · 20 Years

Bicyclinghub.com

Built from zero to $1.4M in annual revenue. Managed complete P&L, team of designers, writers and photographers, 600+ SKU catalog, Amazon Seller Central, eBay, and multi-channel marketing including Google Ads, Meta, email (50,000+ subscribers), and SEO. Achieved #1 global Google ranking for "Cycling Jerseys." Shipped 300,000+ orders to 40+ countries over 20 years.

$1.4M
Peak Annual Revenue
300K+
Orders Shipped
40+
Countries Served
View Full Case Study
BUILT FROM ZERO
$1.4M
Peak annual revenue · #1 Google ranking

Featured In

Media & Press

Podcast & Video · Think Big with Dan & Qasim

From Cyclist to eCommerce Founder

How I turned a passion for cycling into a thriving online community and marketplace — sourcing top-quality gear, building brand authority, and scaling Cycling Love from a spare bedroom to a globally recognized DTC brand.

Watch on YouTube
Practical Ecommerce

Industry Publication · Practical Ecommerce

Lessons Learned: BicyclingHub.com

A deep-dive feature on the SEO strategy, paid search approach, and operational lessons behind building BicyclingHub.com into one of the largest online cycling clothing retailers in the United States.

Read the Article

Get In Touch

Let's Talk
Revenue.

Whether you're looking for a Director-level hire, a consulting engagement, or a speaker for your next event — I'd love to hear what you're working on.

Email dougduguay@gmail.com
Phone 503-680-8754
Location Seattle, WA Area
LinkedIn linkedin.com/in/dougduguay
Open To Director Roles · Consulting · Speaking